The William Tell Mom, as she is sometimes identified on YouTube, is named Anita Renfroe. She is 45 and lives in suburban Atlanta with her husband, John, a Southern Baptist minister; her daughter, Elyse, 18; and her mother, Kay Pulliam. Renfroe’s two sons, Austin and Calvin, who are in their 20s, live close by. Last Mother’s Day, at the urging of her kids, she posted on YouTube the film clip of her performance at the Dozier Center for the Performing Arts in Kennesaw, Ga., and promptly forgot about it. “I thought it would be a nice thing to do,” she says. “I thought maybe 1,000 people might see it.”

Turns out that was optimistic. Over Mother’s Day weekend, the clip got about 500 hits. But Renfroe never got around to taking the video down, and as the summer progressed, its popularity continued to grow. By Labor Day, it had passed the 800,000 hit mark. Then the blogosphere discovered it: Mommyneedscoffee.com and hotmomsclub.com thought it was hilarious. “That’s when it went bazooka,” Renfroe says.

By Oct. 1, approximately 1.5 million people had seen the video. By Oct. 19, the number had risen to 8 million; the video had gone viral. “That’s pretty impressive until you realize that the guy who eats live locusts has, like, 12 million hits,” Renfroe told me. Then a producer from “Good Morning America” called at 5:30 one morning to ask whether the show could run the clip. The song got even bigger when iTunes put the video on its lineup. After that, Renfroe was fending off offers like a Hollywood starlet.

Read it all.

Filed under: * Culture-Watch • Religion & Culture

1. palmettopastor wrote: http://www.bananascomedy.com/ February 26, 10:59 pm | [comment link]

Registered members must log in to comment.