‘Flocking’ behavior lands on social networking sites

Posted by Kendall Harmon

The interconnected web of our friends, family, neighbors and acquaintances may dominate our lives more than we know.

They've always been there, making up our social support systems. But now, largely thanks to the burgeoning popularity of online social networks like Facebook, researchers are discovering what a powerful influence our connections β€” both online and off β€” really have over our lives.

"Those of us who study social networks believe they matter β€” that things do spread along social networks," says Claude Fischer, a sociology professor at the University of California-Berkeley.

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Filed under: * Culture-WatchBlogging & the InternetPsychology

Posted September 28, 2009 at 7:39 am [Printer Friendly] [Print w/ comments]
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