For decades, the popular image of Mormon style has been shaped by clean-cut young missionaries on bicycles in dark suits, white shirts and skinny black ties — and more recently by the sculptured coif of the presidential candidate Mitt Romney or the sporty style of the motocross-bike-riding Jon Huntsman, another Republican presidential candidate.

But the boundaries of Mormon style are expanding. The highly visible “I’m a Mormon” ad campaign (the subject of a major push on television, billboards, the subway and the Internet) seeks to quash strait-laced stereotypes by showing off a cool, diverse set of Mormons, including, besides Mr. [Brandon] Flowers, a leather-clad Harley aficionado, knit-cap-wearing professional skateboarder and an R & B singer with a shaved head.

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Filed under: * Culture-Watch • Religion & Culture • Young Adults • * Economics, Politics • Economy • Personal Finance • * Religion News & Commentary • Other Faiths • Mormons

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