YouTube redefines TV with $ 100 million plan

Posted by Kendall Harmon

R.J. Williams, host and founder of Young Hollywood...is betting most of his personal savings and free time that two things will make him a next-generation media titan: hard work and YouTube.

That bet goes both ways. Beginning this month, YouTube is gambling $100 million that by seeding professional production firms such as Young Hollywood -- whose slate of YouTube-only programming premieres Monday -- it will draw more eyeballs for longer viewing sessions.

Williams calls the online video giant's move a "game-changer" and argues that the growing number of stars who sit on his white sofa -- Cruz came to see Williams straight from Jay Leno's Tonight Show couch -- spotlights the emerging clout of Web-only shows.

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Filed under: * Culture-WatchBlogging & the InternetMovies & TelevisionScience & Technology* Economics, PoliticsEconomyConsumer/consumer spendingCorporations/Corporate LifeLabor/Labor Unions/Labor Market

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Posted January 13, 2012 at 6:35 am [Printer Friendly] [Print w/ comments]
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