(IBD) Facebook Loses 7 Million College Users In 3 Years

Posted by Kendall Harmon

Leading social network Facebook (FB) has lost some 59% of its college users in three years and teenagers are also leaving the platform, an independent research firm said Wednesday.

Teen users have fallen by about 25%, according to a triennial report from iStrategyLabs, a digital strategy and marketing firm.

The data that's backing the study come from Facebook's ad platform, says iStrategyLabs Chief Marketing Officer DJ Saul in a blog post.

Read it all.

Filed under: * Culture-WatchBlogging & the Internet--Social NetworkingEducationYoung Adults* Economics, PoliticsEconomyConsumer/consumer spendingCorporations/Corporate Life* TheologyAnthropologyEthics / Moral Theology

Posted January 16, 2014 at 8:00 am [Printer Friendly] [Print w/ comments]

1. Pageantmaster ن wrote:

For well over a year I have noticed the youngsters have been using alternative social networking sites which are more localised, less intrusive, commercial and ad-orientated.

It always happens, as these sites are bought, commercialised [look at the death of MySpace] and as far as their young users are concerned become more bogus.  When their parents join, you know rigor mortis is not far off.

It is a fickle industry.

January 16, 10:39 am | [comment link]
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