During a Recession, Holiday Shoppers Are Given a Hero’s Welcome

Posted by Kendall Harmon

If the doorman at Bergdorf Goodman seems a little more cheerful than usual this holiday season, or a salesman at Prada or Hermès offers to find a pair of shoes in your size without rolling an eye, do not act so surprised. Retailers are being extra nice, and not just to the regulars.

“They’re offering a glass of Champagne as you enter David Yurman,” said Kate Kreindler, a suburban student, referring to the high-priced jewelry store on Madison Avenue. She noticed she was receiving more-attentive service while shopping on that luxury strip on Monday.

A few steps away at Dennis Basso, a fur store, Mr. Basso himself was greeting customers. “It can’t hurt,” he said. “Stores that don’t normally have great customer service are trying harder. They’re reaching out and giving that special treatment to the ... ” and here, he paused for emphasis, “ ... Christmas shopper.”

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Filed under: * Economics, PoliticsEconomyConsumer/consumer spendingCorporations/Corporate Life

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Posted December 22, 2009 at 5:00 am [Printer Friendly] [Print w/ comments]
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