The first "director of hospitality and welcome" at an English cathedral has unveiled far-reaching plans to make its operations more business-like.
Mark Hope-Urwin, a former executive with the John Lewis deparment stores chain, has been recruited by Birmingham Cathedral to oversee a radical change to its image and branding.
His plans, revealed today, include a chain of city-centre wine bars and "loyalty cards" for regular worshippers to obtain discounts at the cathedral's shops.
The new appraoch to attracting and retaining worshippers could become a blueprint for dioceses across the country.
Read it all.
Filed under: * Anglican - Episcopal Anglican Provinces Church of England (CoE) * Christian Life / Church Life Parish Ministry * Culture-Watch Religion & Culture * International News & Commentary England / UK
To comment on this article: To article and comments
© 2014 Kendall S. Harmon. All rights reserved.
For original material from Titusonenine (such as articles and commentary by Dr. Harmon) permission to copy and distribute free of charge is granted, provided this notice, the logo, and the web site address are visible on all copies. For permission for use in for-profit publications, please email KSHarmon[at]mindspring[dot]com