The first "director of hospitality and welcome" at an English cathedral has unveiled far-reaching plans to make its operations more business-like.
Mark Hope-Urwin, a former executive with the John Lewis deparment stores chain, has been recruited by Birmingham Cathedral to oversee a radical change to its image and branding.
His plans, revealed today, include a chain of city-centre wine bars and "loyalty cards" for regular worshippers to obtain discounts at the cathedral's shops.
The new appraoch to attracting and retaining worshippers could become a blueprint for dioceses across the country.
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Filed under: * Anglican - Episcopal Anglican Provinces Church of England (CoE) * Christian Life / Church Life Parish Ministry * Culture-Watch Religion & Culture * International News & Commentary England / UK
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