Cathedral turns to wine bars to woo new business

Posted by Kendall Harmon

The first "director of hospitality and welcome" at an English cathedral has unveiled far-reaching plans to make its operations more business-like.

Mark Hope-Urwin, a former executive with the John Lewis deparment stores chain, has been recruited by Birmingham Cathedral to oversee a radical change to its image and branding.

His plans, revealed today, include a chain of city-centre wine bars and "loyalty cards" for regular worshippers to obtain discounts at the cathedral's shops.

The new appraoch to attracting and retaining worshippers could become a blueprint for dioceses across the country.

Read it all.

Filed under: * Anglican - EpiscopalAnglican ProvincesChurch of England (CoE)* Christian Life / Church LifeParish Ministry* Culture-WatchReligion & Culture* International News & CommentaryEngland / UK

4 Comments Posted September 2, 2008 at 6:07 am

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