“So much of the information out there about using web and social media marketing is geared towards selling products and services,” commented Jake Dell, Episcopal Church senior manager of Digital Marketing and Advertising. “We saw the need to write a guide that Episcopal congregations could use and would speak to them, but at the same time we wanted to ‘borrow’ as much as we could from the business world. We didn’t see a need to re-invent the wheel.”
Included in free Social Media and The Episcopal Church are: six Best Practices; “How To” tips for each practice; and separate sections on church websites and dealing with negative social media.
Read it all.
Filed under: * Anglican - Episcopal Episcopal Church (TEC) * Christian Life / Church Life Parish Ministry * Culture-Watch Blogging & the Internet --Social Networking Media Science & Technology
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