R.J. Williams, host and founder of Young Hollywood...is betting most of his personal savings and free time that two things will make him a next-generation media titan: hard work and YouTube.
That bet goes both ways. Beginning this month, YouTube is gambling $100 million that by seeding professional production firms such as Young Hollywood -- whose slate of YouTube-only programming premieres Monday -- it will draw more eyeballs for longer viewing sessions.
Williams calls the online video giant's move a "game-changer" and argues that the growing number of stars who sit on his white sofa -- Cruz came to see Williams straight from Jay Leno's Tonight Show couch -- spotlights the emerging clout of Web-only shows.
Read it all.
Filed under: * Culture-Watch Blogging & the Internet Movies & Television Science & Technology * Economics, Politics Economy Consumer/consumer spending Corporations/Corporate Life Labor/Labor Unions/Labor Market
To comment on this article: To article and comments
© 2013 Kendall S. Harmon. All rights reserved.
For original material from Titusonenine (such as articles and commentary by Dr. Harmon) permission to copy and distribute free of charge is granted, provided this notice, the logo, and the web site address are visible on all copies. For permission for use in for-profit publications, please email KSHarmon[at]mindspring[dot]com