...a sort of evangelistic outreach is planned in conjunction with the rollout of the documentary. Robinson said moviegoers should not expect to see Love Free or Die in many theaters. Instead, the plan is to make a DVD available to individuals and congregations through the film’s website, with an emphasis on group showings for “the movable middle.”
“We are asking that everyone who sees the movie invite a person — a family member, a coworker, a former classmate — who are among that large group of people who for the most part love us — they know us, they think positively about us — but they still go in the voting booth and vote against us,” Robinson said. “You know about that here in California.”
Robinson repeatedly referred to an iconic “Aunt Betty” as the film’s target audience. “Make it your project this year to call them up and say, ‘Aunt Betty, you remember how we had that little altercation at Thanksgiving? Can I get you out for coffee, and let’s talk about that?’” Robinson said. “And then, it looks as if this will be showing on PBS in the fall, and … we’re working on getting it shown on Thanksgiving weekend. So you’ll be at home with Aunt Betty, and you can have a better conversation this time.”
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