Hollywood veteran Brian Robbins has a new production studio under construction and 35 shows in development. There's a sitcom set in a high-school bathroom, a talk show modeled on "The View" but hosted by young Twitter celebrities and a series about an outlandish teen wrestling league.

Mr. Robbins, a producer and director known for Eddie Murphy movies and TV shows including "Smallville," plans to produce 120 hours of teen programming this year, all of it destined exclusively for the Web. "We consider ourselves a network," he says.

Mr. Robbins is part of a teeming new ecosystem, as some of Hollywood's biggest names—with support from Silicon Valley's deepest pockets—are racing to create new shows, and in some cases, dozens of them, for the Web.

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