Trying to Fill Broadway Seats With Those Who Fill the Pews

Posted by Kendall Harmon

Jesus is cracking jokes, sharing parables and dying for our sins in three Broadway musicals this spring, while another six shows feature religious themes that are woven through dialogue and lyrics.

But what many of these productions lack are ticket-buying multitudes who identify themselves as people of faith, a group rarely courted by Broadway producers offering the sort of focused advertising campaigns that turned movies like “The Passion of the Christ” and “The Blind Side” into unexpected hits.

Tom Allen is working to change that. A partner in Allied Faith & Family, a Hollywood marketing firm that aims to attract churchgoers to movies and now theater, Mr. Allen has spent the past 18 months breaking into the cloistered world of Broadway.

Read it all.

Filed under: * Culture-WatchReligion & CultureTheatre/Drama/Plays* Economics, PoliticsEconomyConsumer/consumer spendingCorporations/Corporate Life

0 Comments Posted May 9, 2012 at 8:00 am

To comment on this article: To article and comments

<< Back to main page

The URL for this article is http://www.kendallharmon.net/t19/index.php/t19/article/42770/

© 2014 Kendall S. Harmon. All rights reserved.

For original material from Titusonenine (such as articles and commentary by Dr. Harmon) permission to copy and distribute free of charge is granted, provided this notice, the logo, and the web site address are visible on all copies. For permission for use in for-profit publications, please email KSHarmon[at]mindspring[dot]com