The agitators chose a most improbable villain. Dan Cathy is the son of the 91-year-old founder of the company, S. Truett Cathy. Truett is an entrepreneur and philanthropist who is also a committed Christian. His fast-food chain is famous not only for tasty chicken sandwiches but also for being closed on Sundays. The Cathys don't think of their company as a "Christian company," but they have sought to run their business on "biblical principles." This gives them a special interest in families.

"We are very much supportive of the family—the biblical definition of the family unit," Mr. Cathy explained recently in an interview with the Baptist Press. "We are a family-owned business, a family-led business, and we are married to our first wives. We give God thanks for that."

In virtually every culture, marriage is an institution involving a public commitment between a man and a woman. The complementary nature of men and women points to the unique purpose of marriage: to bear and raise children. One can recognize this fact and so conclude that "same-sex marriage" is an oxymoron—without being "anti-gay."

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