While the introduction of the Siri virtual assistant in 2011 gave Apple an early presence in AI for consumers, it has since lost ground to rivals such as Google and Amazon. Apple’s penchant for secrecy limited its efforts to improve AI offerings and hire the best talent. That’s because researchers in the field like to publish their findings, something Apple frowned upon in the past. That approach began to change late last year with the hiring of Carnegie Mellon Professor Russ Salakhutdinov and the publishing of its first public AI paper.
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