Mormons see potential in proselytizing online

Posted by Kendall Harmon

Not so long ago, the LDS Church prohibited its missionaries from using the Internet, even to contact their families. The system then loosened a bit to allow weekly e-mails home and some occasional viewing of church materials.

Now the nearly 14 million-member Church of Jesus Christ of Latter-day Saints is attempting to revolutionize the way Mormons find converts and it’s all online.

This involves experimenting with blogging missionaries, self-produced member profiles and stereotype-bursting videos. The American-born church, which has been harnessing technology to promote the faith since the 1920 radio days, sees great potential in fast-paced storytelling.

The Internet is the new “town square,” said Ron Wilson, manager of Internet and marketing for the church. “And Mormons are taking to it like never before.”

Read it all.

Filed under: * Culture-WatchBlogging & the InternetReligion & Culture* Religion News & CommentaryOther FaithsMormons

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Posted August 1, 2010 at 3:27 pm

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