Not so long ago, the LDS Church prohibited its missionaries from using the Internet, even to contact their families. The system then loosened a bit to allow weekly e-mails home and some occasional viewing of church materials.
Now the nearly 14 million-member Church of Jesus Christ of Latter-day Saints is attempting to revolutionize the way Mormons find converts and it’s all online.
This involves experimenting with blogging missionaries, self-produced member profiles and stereotype-bursting videos. The American-born church, which has been harnessing technology to promote the faith since the 1920 radio days, sees great potential in fast-paced storytelling.
The Internet is the new “town square,” said Ron Wilson, manager of Internet and marketing for the church. “And Mormons are taking to it like never before.”
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Posted August 1, 2010 at 3:27 pm
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